We’ve Built Multiple Profitable Businesses—Now We’re Helping You Do the Same
Valerie & Sonny Walton
We are the power couple that spontaneously relocated across the country from D.C. to Vegas--without jobs-- after earning over $10k per month
...and we want the same (and more) for you!
💡 Not sure which path is right for you? Take the quiz and find out!
Meet Valerie
Entrepreneurship isn’t something I stumbled into—I’ve been wired for it since I was 12 years old, when I started my first successful business as a babysitting agency. Even at that age, I saw the power of turning skills into income and structuring a business that runs smoothly.
But like most people, I followed the traditional path and majored in math & actuarial science… until I realized although I enjoyed it, this wasn’t what made me feel ALIVE. I missed being my own boss.
So, I pivoted and became a successful cosmetologist, specializing in chemistry & trichology. That allowed me to build a thriving business, but once I made the decision to homeschool my kids, I needed a way to create time freedom without sacrificing income.
That’s when I dove deep into marketing, sales, communication, and business strategy.
✔ Within a year, I went from clueless to coaching.
✔ I built a business that was fun, yet highly effective—helping people develop the mental strength to handle the journey ahead.
✔ Since the pandemic, we’ve consistently earned no less than five figures a month.
✔ I’ve won awards, guest spoken on podcasts, and led entire teams in improving their profit margins sustainably.
I know exactly what it takes to build a profitable, impactful business, and I help people do it in a way that’s straightforward, results-driven, and actually enjoyable.
Meet Sonny
While my background is in music and web design, I became fascinated with finance and business strategy. I wanted to master the money game, so I dove deep and earned in-depth knowledge in Financial Industry Regulatory Authority (FINRA) Series 3 & Series 34 exams.
But here’s what I realized—entrepreneurs don’t have to limit themselves to just one thing. You don’t have to choose between your passions and profitability. You can diversify and build an entire portfolio of income streams as an entrepreneur.
My journey into web design & business tech started out of necessity for my music career, but I quickly saw how many business owners weren’t tech-savvy and were losing money because of it.
So, I made it my mission to simplify and automate business growth for entrepreneurs.
✔ I became Certified in Google Ads, Google Analytics, and YouTube Ads.
✔ I gained experience as a Facebook Ads Manager for businesses.
✔ I mastered CSS, JavaScript, and HTML coding to improve business websites & systems.
✔ I became an expert in business tech, tools & software, including:
BlueHost
Builderall
Canva
Clickfunnels
GoDaddy
GoHighLevel
HostGator
Hostinger
Kajabi
Kartra
Squarespace
Wix
WordPress
and more.
My goal? To help business owners streamline their operations and attract high-quality clients—without tech headaches or wasted time.
Recently, I expanded my business into a full-service agency, ProfitSites, which helps entrepreneurs establish a strong online presence, reputation management, and automation strategies to scale their business.
I believe in working smarter, not harder—so you can create a business that works for YOU.
🚀Our Paths Crossed—And The Profitpreneur Was Born
We met through online business when Sonny was looking for a business coach, and Valerie was the perfect guide.
From there, we:
✔ Combined our strengths (Valerie in business strategy & coaching, Sonny in tech & automation)
✔ Built multiple profitable businesses together
✔ Went from $0 to 5-figure months in just 5 months
✔ Moved across the country —on our terms
✔ Helped hundreds of entrepreneurs start & scale online businesses
The one thing we kept seeing?
"Most entrepreneurs aren’t reaching their true profit potential."
👉 They’re overcomplicating things.
👉 They’re leaving out important steps.
👉 They’re mimicking others instead of mastering a full system.
The truth? You don’t need a million strategies.
You need 3 keys to sustainable success:
🔥 Skills – Develop the right high-value skills that create demand for your business.
🔥 System – Follow a proven roadmap instead of piecing things together randomly.
🔥 Commitment – Show up consistently, knowing that success comes from long-term execution.
💡 That’s why we created The Profitpreneur.
Not just to give you more information—but to equip you with a real strategy.
Not just to motivate you—but to give you the tools, automation, and systems to make it work.
Not just to help you make quick cash—but to help you build a business that pays you for decades.
💡 Not sure which path is right for you? Take the quiz and find out!
What Makes The Profitpreneur—Not Just “Different”—But The Smart & Superior Choice
💡 How We Help Entrepreneurs Succeed When Others Fail
❌Most business programs only focus on one piece of the puzzle.
❌Some give you information, but no way to implement it.
❌Some teach marketing, but not business systems or financial strategy.
❌Some offer coaching, but no real structure or automation.
🚀 The Profitpreneur gives you ALL of it—in one place.
✅ A Structured Roadmap to Success – No more guessing what to do next. Follow our step-by-step process for building, scaling, and automating a profitable business.
✅ The Best of Both Worlds – Training & Coaching – Whether you want self-paced training or hands-on mentorship, we provide both options so you can get the support you need
✅ Gamification & Accountability Keep You Moving – Stay engaged with challenges, leaderboards, and rewards that make sure you’re actually implementing what you learn.
✅ AI & Automation to Scale Smarter, Not Harder – Learn how to set up automation, streamline sales, and create business systems so you can make more while working less.
✅ A Business That Pays You, Not Just for Today—but for Decades – We focus on scalability and long-term profit so your business thrives—even in tough times.
💡 Not sure which path is right for you? Take the quiz and find out!
From $0 to Consistent 5-Figure Months. Proof That Profitability is Predictable—Here’s What We Did
Building wealth isn’t magic—it’s strategy. Before we created multiple profitable income streams, we were just like many entrepreneurs: working hard but knowing we could be doing so much better. Once we cracked the code on skills, systems, and commitment, everything changed.
But here’s what most people don’t talk about—we didn’t JUST succeed when things were “easy”.
✔ We built our business during one of the hardest financial times in recent history—the pandemic.
✔ We maintained our income while dealing with the personal loss of Val’s father.
✔ We surpassed a major financial goal faster than expected—moving Val’s mom into a luxury apartment in just 13 months (when the plan was originally 2 years).
💡 This isn’t just about making money. It’s about building a business that sustains you—no matter what life throws your way.
💡 Not sure which path is right for you? Take the quiz and find out!
We’re showing you not one, but FOUR totally different types of income streams we’ve made no less than 5-Figures a month with, and we teach you how to profit as well in our memberships & coaching programs. Take a look...
Income stream #1: Network Marketing
From NOTHING to Five Figures Per Month in just FIVE Months
--DURING the Global Pandemic
*Please Note, some screenshots may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
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💡 Most businesses struggled during the pandemic, but we scaled from $0 to 5-figure months in just 5 months—because we treated it like a real business. Instead of relying on hype, we mastered marketing, communication, and leadership. That’s why we ranked at the top of our company and won industry awards, even in the middle of a global crisis.
3 Years Later...Our First DAY in Another New Company!
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🔥 Key Takeaway: Network marketing is profitable when done right—but only if you build real business skills.
💡 Not sure which path is right for you? Take the quiz and find out!
Income stream #2: Affiliate Marketing
Constant Leaderboard Rankings & Daily Commissions
(Since 2016)
*Please Note, some screenshots may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
💡 Once we mastered sales and marketing, affiliate marketing became a no-brainer. We built multiple income streams simply by recommending tools, software, and resources we already used. Because we understood conversion strategies, we consistently ranked on leaderboards and received daily commission notifications.
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🔥 Key Takeaway: Affiliate marketing is an amazing way to monetize your expertise and recommendations—without the headache of product creation.
💡 Not sure which path is right for you? Take the quiz and find out!
Income stream #3: Digital products
Making Sales Before the Product Even Existed
*Please Note, some screenshots may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
💡 Digital products changed the game for us—because they allowed us to create something once and sell it over and over again without constantly trading time for money. Some of our products were pre-sold before they even existed. Some were launched with full campaigns. Others? Fully automated, bringing in sales while we slept.
We originally started by promoting other companies’ products through affiliate marketing—which was great for extra income. But in 2023, we made a major shift:
✅ We started focusing more on creating our OWN products instead of just selling for others.
✅ We even built our own affiliate program—so people can now earn by promoting the expertise, strategies, and tools we’ve developed.fffdsdfas
✅ This is what gave us the kind of income needed to move Val’s mom into a luxury apartment—13 months after setting the goal, when we originally thought it would take 2 years.
👉 If you’re someone who doesn’t want to promote other people’s products and instead wants to turn your skills into a powerful, profitable offer, this is the best way to do it.
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Sonny & Val created a low ticket offer (with an upgrade offer to a monthly membership) where they generated 103 successful payments at a total revenue of $3,223.59 in sales--in ONE week.
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Val sold a suite of course offers BEFORE creating them! She closed over $1300 in ONE hour, and over $4600 by the time she closed the offer that same first day.
If Apple can sell people a phone before ever releasing them, why can’t YOU pre-sell too?
Sonny created an automated offer where he generated
62 successful payments at a customer spend of $229.10 per customer, which is
Then Sonny went on to create more automated offers for higher profits, less hands-on work.
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When Sonny & Valerie first built The Profitpreneur, they earned over $8,934.20 in PRE-LAUNCH from brand new members & coaching clients
🔥 Key Takeaway: If you have a skill, we can help you create a unique, high-value digital product that’s primed for success—AND even automate the sales process so you get paid on autopilot.
💡 Not sure which path is right for you? Take the quiz and find out!
Income stream #4: Digital SERVICES
(COACHING SINCE 2016)
Closing a $15,000 Sale in Just 10 Minutes
*Please Note, some screenshots may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
💡 One conversation. Ten minutes. $15,000. That’s the power of high-value digital services. Because we had built authority and positioned ourselves as experts, when the right client came along, they didn’t need convincing—they were READY to pay.
But we didn’t stop there.
✅ We fully automated the sales process—so there are NO more sales calls.
✅ We offer financing options, making our high-caliber coaching & services accessible to more entrepreneurs ready to invest in real growth.
✅ We scaled our digital services model, so we can help more entrepreneurs—without constantly trading time for money.
✅Sonny was able to go from being a solo freelance web designer with UpJump Media, to expanding an rebranding into a full agency, ProfitSites!
💡 Now, instead of manually closing every deal, our business generates high-ticket sales on autopilot, while allowing ambitious entrepreneurs to invest at a level that fits their financial strategy.
...and, we only take clients when we WANT to.
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🔥Key Takeaway: The right offer, positioned correctly, WILL SELL, and it will even feel like it’s selling itself. (Because you work SMARTER, not harder) And when you automate your sales process & offer financing, you open the door for even more high-value clients to work with you.
💡 Not sure which path is right for you? Take the quiz and find out!
The Lifestyle Wins
– What True Financial Success Looks Like –
*Please Note, some screenshots or testimonials may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
💡 A profitable business isn’t just about making money—it’s about the freedom to make powerful life decisions. Because of the way we built our business, we were able to:
✔ Relocate from DC to Vegas on our terms, without financial stress.
✔ Move Val’s mom into a luxury apartment in just 13 months—faster than our original 2-year plan.
✔ Drop everything and fly across the country to be with Val’s dad before he passed—without also worrying about lost income.
Finding, securing, and relocating to our Vegas Dream Home
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Watch us Relocate from the D.C. Suburbs to Las Vegas!
Enjoying having the time to be in the moment!
Enjoying our time on The Vegas Strip!
Moving Val’s mom across the Country into a Luxury Apartment
...and then Hanging Out at Her Pool All the Time LOL
More Time for What Matters: Friends, Family, and Fun Enjoying Your Hobbies
🔥 Key Takeaway: A profitable business gives you the freedom to create the life you want—on your timeline.
💡 Not sure which path is right for you? Take the quiz and find out!
Recognized for Our Expertise
– Featured Interviews & Spotlights –
When You Have the Right Skills & Knowledge, People Want to Hear From You
(Over & Over Again!)
*Please Note, some screenshots or testimonials may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
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Interviews, Speaking Events, & Podcasts
Winning Awards for Excellence in Leadership & Impact
Recognized for Success & Impact
🔥Key Takeaway: When you master high-value skills and real business strategy, you don’t have to chase opportunities—opportunities come to you. Our expertise in marketing, sales, automation, and business growth has led to multiple interviews, features, and spotlights. Why? Because results speak louder than theory. The right skills don’t just build your business—they build your authority.
True expertise gets noticed. When you have the right skills, results, and strategy, people seek YOU out—not the other way around.
💡 Not sure which path is right for you? Take the quiz and find out!
Making an Impact. Building Wealth. Feeling Alive.
Welcome to Our Community.
We Build More Than a Business—We Build A Feel-Good Community of High-Level Entrepreneurs
Meet Some of the People We’ve Connected with Along Our Journey!
*Please Note, some screenshots or testimonials may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
🔥Key Takeaway: Success feels different when you’re surrounded by the right people. In our community, you’re not just building a business—you’re building a legacy, creating impact, and profiting in a way that makes you proud. This is where wealth and purpose meet, where big goals turn into real results, and where entrepreneurship actually feels GOOD.
💡 Not sure which path is right for you? Take the quiz and find out!
Proof Over Promises—The Profitpreneur in Action
The Profitpreneur Isn’t Just a Program—It’s a Proven Path to Profitable Business Growth. When You Follow the Right System, Success Is Predictable. See the Results for Yourself.
*Please Note, some screenshots or testimonials may say “Valerie Lewis”. That’s because it’s before Sonny and Val married in 2021.
“I’m a stay-at-home mom of 3, who wanted to help my husband out financially when the pandemic hit. I went from NO EXPERIENCE ever running a business…to $985 my 1st month!” What a blessing you both are!”
“I found Sonny & Val when I only had literally $2 to my name. Thanks to their coaching, I was able to improve my mindset, my business, and earn $1707 my first month! My second month, I earned $2705! This has definitely been a huge blessing to me and my family!”
“I wanted to find a new stream of income so I could be home with my son who has special needs that require tons of time and attention. Sonny & Val’s program helped me make the most money online than I ever have! I went from struggling in my online health & wellness business to an extra $4,699.23 in ONE MONTH!”
Video Testimonials
"Valerie will challenge you to reach the destiny that you're after."
Victoria G.
"If you want a coach who’s honest, real, and truly cares about your success, Valerie is the one."
Chinaza O.
"I’ve had the opportunity to coach and work with Valerie for years, and she’s become an incredible leader in the industry. If you’re looking for someone who will push you, challenge you, and help you create a real breakthrough in your business, Valerie is that person."
Antonio R. Thompson
Founder & CEO of Antonio Thompson Marketing Agency
“If you’re looking for someone to help you start or grow your business, working with Valerie will be the best choice you ever make. Her leadership, consistency, and commitment to helping others succeed make her one of the best coaches you could ever work with.”
Jelena Ostrovska
"Valerie has gone from nothing to top earner, proving that success is possible with the right guidance. Now, she’s dedicated to helping others achieve the same—teaching, training, and leading entrepreneurs to real results. If you’re looking for a mentor who empowers, inspires, and gives you a tactical roadmap to success, Valerie is the one."
Brian Fanale
CEO & Co-Founder of Digital Mentors (Formerly MLSP)
More Testimonials
"After months of struggling online, I finally got my 1st signup just 20 HOURS after working with Sonny & Val!
Just a few days later, I ATTRACTED 39 LEADS in ONE DAY!
I'm so glad I found them! They gave me the mentoring & the tools to make it easier..."
"Sonny & Val helped me with a roadmap that helped me get my FIRST SEVEN LEADS in ONE DAY!
Now I am consistently getting leads &
calling prospects that are interested
& reach out to ME to buy!
Thanks Y'all!"
"Valerie, Sonny, I was SO INSPIRED by you and all the coaching and clarity you gave me!
I was also SO IMPRESSED with all the tools & resources you provided! It was simple to use once I followed your guidance.
I am so super pumped up, you wouldn't believe! I'm back in control of my life & business.
I can't thank you enough!"
🔥Key Takeaway: We love helping entrepreneurs grow—but not just anyone. The ones who commit. The ones who invest in themselves. The ones who are ready to take real action. These success stories aren’t luck—they’re proof of what’s possible when you have the right strategy, mentorship, and work ethic. If you're ready to do the same, we're ready to help.
You’ve seen what’s possible when you have the right skills, a proven system, and true commitment.
Now, it’s time to take action.
The Profitpreneur gives you everything you need to build a profitable business that lasts—without wasting years on trial and error.
🔹 Need step-by-step guidance, resources, and community support?
🔹 Want direct mentorship, custom strategy, and high-level business automation?
🔹 Not sure where to start? Take our quick quiz and get a personalized plan!
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The Profitpreneur Academy coaching program (“Program”) is designed to provide guidance and support to individuals seeking to improve their business and financial skills. While we strive to provide valuable coaching and resources, we cannot guarantee any specific results or income. Your success in the Program and in your business endeavors is solely dependent on your own efforts, dedication, and willingness to follow the coaching, show up for sessions, and consistently implement the instructions provided.
Any examples or testimonials of earnings or success shared by us or our affiliates are not to be interpreted as a promise or guarantee of earnings or success. These examples are provided for illustrative purposes only and should not be considered as typical or indicative of what you may achieve. Your results may vary and are dependent on various factors, including your individual skills, experience, business model, and market conditions.